![]() ![]() Every view you receive is from a real person - meaning it’s easier to achieve your marketing goals. ![]() With both ad formats, you only pay when users engage with your ads. You won’t bombard the masses with unwanted advertisements because TrueView aims to bring relevant ads to the right customers. TrueView ads actively engage your target audience on the world’s top video-sharing website. If a user clicks on your ad, your company pays for that click.Ī TrueView video discovery ad helps your business reach your intended audience, plus direct them to your videos and YouTube channel, which can guide them to your website. The ad features a designated thumbnail from your video, plus some ad copy. With a TrueView video discovery ads, your video appears in related search results or video pages on YouTube. TrueView Video DiscoveryĪds on videos aren’t the only way to reach your target audience on YouTube. You won’t waste money on these advertisements because YouTube only charges you when a viewer watches your video for 30 seconds or more. Second, it’s easy to capture the attention of your target market. For one, the ability to skip your ad stops uninterested viewers from watching your ad, which would cost your team money. In most cases, viewers can skip these ads after the first few seconds.įortunately, this advertising format works well for several reasons. These ads stream before, during, or after the video you’re watching on YouTube. Whenever you’re on YouTube and see an ad pop up on a video, you’re experiencing a TrueView in-stream ad in action. Which ad format is best for your company? Keep reading to find out and learn all about these two powerful ad options. That’s why TrueView ads are available in two formats, in-stream and video discovery. On any advertising platform, including YouTube, you need options. The targeting features of TrueView also eliminate the waste of irrelevant views. You also get to pick how - and when - you present your videos to your target audience. With TrueView, your company can choose how you display your ads on YouTube. TrueView is an ad format on YouTube available as either in-stream or video discovery ads. ![]()
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